Ottawa –Ottawa Public Health has launched a new social media campaign aimed at youth, “Adopt a Helmet,” to increase helmet use in Ottawa. The “Adopt a Helmet” campaign takes an innovative approach to promoting the use of these life-saving safety devices by portraying helmets as if they were pets available for adoption.

One of the campaign characters, Danny (a hockey helmet), is shown with the caption “He’d take a puck for you,” showing how loyal a pet helmet can be.

This campaign features:
A YouTube mock-documentary video www.youtube.com/adoptahelmet
A helmet adoption blog www.adoptahelmet.com
A hash tag on Twitter #adoptahelmet

Residents are encouraged to view the mock-documentary on YouTube, “Like it”, and share the video with friends, family, and colleagues.

For youth aged 10 to 19 years, the top sports and recreation injuries requiring an emergency room visit are cycling, hockey, skiing and snowboarding. Wearing a properly fitted helmet for these sports can reduce the chance of brain injury by 85 per cent.

The social media campaign builds on a very successful helmet accessibility initiative where 24 participating local retailers offered discounts on helmets purchased on “Helmet Day,” last Saturday, June 2.

For more information on the “Adopt a Helmet” campaign visit adoptahelmet.com

For more information about using and choosing a proper helmet, please visit ottawa.ca/health or call 613-580-6744 (TTY: 613-580-9656). You can also connect with OPH on Facebook and Twitter (@ottawahealth).